Page names
Wednesday, July 7th, 2004I see it time and time again, and it’s such a simple thing that many overlook. Search engines look at a number of things when deciding how to index your pages. One of which is the name of the page.
Let’s say you have you have a web gallery with artwork for sale. You might be tempted to name your gallery mainpage simply ‘gallery.html’. This doesn’t tell search engines the nature of your gallery. Name the page something that reflects the focus of the gallery. For example, a gallery focused on supermodels might be named ‘supermodel_gallery.html’ or ‘supermodel gallery.html’. Similarly, a gallery details page for a specific piece of art shouldn’t be named ‘galleryimage33.html’. Name it to reflect the subject of the image. Perhaps ‘Naomi Campbell 1.html’. Get the idea?
Do this for every page on your site and I guarantee your search rankings will increase over generic filenames.